Most small businesses will need to look for external funding at some point. But researching and securing the right finance can be a complex, time-consuming process… not to mention the time required to get your business investment ready. Sound familiar?
Why do I need to prepare for funding?
Funding for small businesses is not always the easiest thing to secure. But, if you have your ducks in a row, your chances are significantly higher.
The management teams of most start-ups and growing SMEs are likely to have limited experience of what is required to prepare their companies for investment. Even something as simple as what you are prepared to offer in return for funding can be a daunting prospect.
We can help you to make the decision between equity or debt finance before guiding you through your options.
What to consider before you finance your business
Here are just some of the questions that you should ask yourself when preparing to source funding:
- What are investors looking for?
- Do I need to strengthen my management team?
- Is my business model scalable?
- What should I include in my business plan?
- How do I value my company today and post-funding?
- How do I find investors and what is the best way to approach them?
- What should I include in my investor presentation?
- What questions should I prepare answers for?

Our investor readiness services
Pegasus offers two services that will help to increase your chances of funding success:
Business concept reviews
Our workshops will help to determine whether your business model is scalable and robust enough to attract investment. Assumptions about your business are often challenged and lead to further questions including:
- Are the routes to market viable?
- Is the sales and marketing plan realistic?
- Is the product or service being offered competitive?
You can prepare your answers with our assistance as we bring a fresh perspective to the challenges you face without any emotional involvement.
Each business concept review workshop is tailor-made for the individual requirements of your company and can be completed in a single day.

Business plan scoring
Most Managing Directors have written internal ‘milestone’ business plans, but few have written a winning business plan for funding. The two are very different.
Pegasus Funding Resources has written many of these, following a template of what we believe the structure and content of a great business plan is.
“AerialCell were advised by Pegasus Funding Resources and their help in preparing the client contributed greatly to the project and its successful conclusion.”